01
Set the horizon
Review enough time before renewal to change the outcome. Capture renewal date, notice period, and contract owner.
02
Separate signals
List product adoption, achieved outcomes, sponsor engagement, open issues, and commercial context. Mark missing information clearly.
03
Choose interventions
For each risk, define a customer-relevant action, owner, and date. Avoid substituting internal status changes for customer progress.
04
Escalate with evidence
Summarize what is known, what remains uncertain, and what help is needed. Recheck after the intervention.
COPY-READY WORKSHEET
Make it yours.
RENEWAL CONTEXT Renewal date / notice date: Customer outcome sought: Decision makers and sponsor status: EVIDENCE Adoption trend and source: Outcome achieved or blocked: Open product or service issues: Commercial or organizational changes: Unknowns to confirm: ACTION PLAN Risk / customer-relevant action / owner / due date: Next customer conversation: Review trigger:
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