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Retention scenario calculator

Model revenue changes for the same starting customer cohort. New customer revenue is excluded from both retention measures.

Use a consistent period and currency. No data is sent or saved.

COHORT RETENTION
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net revenue retention

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gross revenue retention

The formulas

NRR = (opening + expansion − contraction − churn) ÷ opening. GRR = (opening − contraction − churn) ÷ opening. A result depends on how your team defines recurring revenue and the starting cohort.

Read the metrics dictionary →